The Demand for VPN Services Will Continue to Soar


The virtual private network (VPN) market has come a long way over the last two decades. Back in the late 1990s up to the late 2000s, VPNs were only common in the corporate world under the name intranet.

They were channels used by businesses to give their employees access to exclusive databases, while in colleges, institutions used them to provide their students access to research journals for research.

However, a lot has changed over the last ten years. And this is primarily due to a rapid increase in cybercrime and the emergence of geographical content blocking. But even with these catalysts, the journey for the VPN market appears to be just beginning, over the last few years, people have found a new use for virtual private networks and more can be expected in the coming years.

The growing use of VPN has seen the market grow at a rapid rate and is now tipped to grow to nearly $36 billion within the next three years according to Statista. This level of growth guarantees increased competition since you can expect more internet security service providers to throw in their hats as they seek to create more revenue streams. This could lead to more discounted services with free VPN providers also growing in number driven by new entrants in the market looking to build their brands.

For instance, cybersecurity companies like Kaspersky and Avast have already started to add VPN services to their portfolios while the Opera web browser has launched its own in-built VPN service.

On the other hand, Cloudflare, which focuses on speeding internet connection for users has launched a product that targets the smartphone market. The new product called Warp will provide mobile users with the benefits of a VPN service without any of the drawbacks that come with regular VPNs, according to Cloudflare CEO, Matthew Prince.

This sets the standard that traditional VPNs could follow in the coming years. Speed has always been one of the main drawbacks of using VPNs. Some providers have managed to bring down the difference to 10% of the normal speeds that users would experience when accessing the internet directly.

With Cloudflare’s Warp seemingly overcoming this obstacle, things could get more interesting in the VPN market. We could also witness increased usage of VPNs among mobile phone users.

Another concept that could help to drive growth in the VPN market is the increasing use of ad-blockers. This has become a common phenomenon as internet browsers embrace new technologies that could help to prevent disruptive ads from popping up whenever they open a page on a website.

In summary, the online marketplace is expanding at an alarming rate. And as people become more conscious about cybersecurity and their own privacy online the demand for VPN services will continue to soar.

On the other hand, with the Bring Your Own Device (BYOD) concept becoming a norm in the corporate sector, VPNs will also be needed. When employees are permitted to access company data using personal devices, this raises security concerns that can be well handled in part by the use of a VPN.